Natalia Bayona


Director of the Innovation, Education and Investments Department


Natalia Bayona leads the innovation, education and investments strategy of UNWTO, the UN specialized agency for the promotion of sustainable tourism.

With a diverse background on politics, destination management and business, she has become the first innovation director at UNWTO, has introduced entrepreneurship and education as key factors for tourism and development, and has positioned UNWTO as an innovationbenchmark within the wider United Nations system as recognized by the UN Chief Executive Board (CEB) in 2020.

Her work consists on identifying the most disruptive startups and investment projects and matching them with Member States and leading corporations. As an advocate of youth and technology, she seeks to make entrepreneurs grow for a promising future in all regions.

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